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Workshop for Marketing Professionals
December 11, 2014 @ 8:00 am - 5:00 pm
As a marketing professional, whether in-house or agency, your job is to make sure your company’s message is clearly communicated to your consumer or end-user. That requires internal alignment from strategy through execution and impactful delivery of the message in a way that resonates with your audience. This task has become even more challenging as your internal environment is evolving and the external landscape is becoming increasingly cluttered.
What we covered:
INCREASING INTERNAL COLLABORATION
Ensuring every project or initiative is on time, budget and strategy requires collaboration of each invested department from concept to execution. Making sure you are all on the same page up-front can save time, money and headaches on the back-end. We showcased tools specifically designed to encourage collaboration and alignment during brainstorming and planning sessions, whether internal or with clients and partners.
CREATING MORE IMPACTFUL OUTREACH MATERIALS
When you’re trying to engage with prospects and customers, you need to break through the clutter and incent action. Guests learned about technology that allows you to customize your materials to create better engagement while reducing the risk of exposing sensitive information.
Watch the Best Practices Panel Discussion featuring:
Brad Downs, Director of Marketing, Baltimore Ravens
Deborah Stuiber, Marketing Manager, McCormick & Company, Inc.
Diane Lonsdale, EVP Chief Experience Officer, Harvey Agency